In 1994, the Green Globe 21 Global Standard was established by the travel and tourism industry to provide a mechanism for the promotion of environmentally sustainable tourism. By achieving Green Globe 21, an organisation or a destination shows it is addressing its wider responsibilities at the same time as enjoying sustainable business success. The decision to embark on a Green Globe 21 programme should be stimulated by an organisations integrity and professionalism as a caring member of the community in which it operates and not for altruistic reasons. However, the Green Globe Brand is a powerful marketing tool for companies and communities wishing to attract the increasing number of environmentally concerned travellers. In addition, the general consensus of organisations who have adopted Green Globe 21 is that they have seen an improvement in bottom line profit.

For more information please visit the Green Globe website www.greenglobeglobal.com